Have you ever heard a story of a businessman who lost the rights to his own brand because he was late in registering it? Or even worse, when a widely recognized brand is used by someone else without permission? In this fast-paced digital era, protecting your business identity is no longer an option-it’s a necessity.
Unfortunately, many businesses, especially MSMEs, do not realize how important it is to register their Intellectual Property Rights (IPR) from the start. In fact, this small investment in the beginning can save them from big losses in the future.
HAKI: The Fortress of Business Identity
Intellectual property rights are exclusive rights granted by the state to one’s intellectual work, including trademarks. Imagine if you’ve spent time, effort, and money to build your brand, only to have your name and logo suddenly claimed by another party. Without IPR protection, you can’t do much.
By using IPR management services, you can avoid the hassle of administrative processes and ensure your brand is legally protected. It’s not about ego or prestige, but about the legal security of your business.
True Story: When a Brand is Infringed
A few years ago, there was a case of a culinary entrepreneur who opened a food outlet with a unique name and went viral on social media. Because he was too focused on expansion, he forgot to take care of brand protection. Unexpectedly, someone registered his business name first and demanded that he stop using the name. Finally, he had to change his branding from scratch-something that could have been avoided if he had used a trademark management service from the start.
Why Should You Use IPR Management Services?
Registering IPR can be done by yourself, but the process is long and full of technical details. The slightest mistake, the application can be rejected or delayed. Well, this is where the role of IPR management services becomes very important.
Here are some of the benefits of using professional services:
- Save Time and Energy: Focus on your business, let the administrative matters be taken care of by the experts.
- Minimal Risk of Error: The professional team already understands the intricacies of the procedures and documents needed.
- Strategic Consultation: Get insight on the most appropriate type of IPR for your business-brands, industrial designs, patents, and more.
Fun Facts: Only 10% of MSMEs Register their Trademarks
According to data from the Ministry of Law and Human Rights, of the millions of MSMEs in Indonesia, only around 10% have registered their trademarks. This means that there is a huge potential for brand conflicts in the future. This is not just a matter of losing your name, but also the potential loss of market, reputation, and customer trust.
Don’t Wait Until It’s Too Late
Protecting your brand is a form of love for the business you worked so hard to build. And remember, registering for IPR is not just for big businesses. Even small businesses deserve (and must) be protected early on.
If you’re still confused about where to start, or afraid of the legal process, consider using a professional and trusted IPR management service from Acacia Oktroi Biro
Already have a brand name but don’t have a brand certificate?
Let’s consult now with an experienced brand management service provider. Don’t let your dream brand become someone else’s.
Protect it now, have peace of mind later.